Visit England/Visit Britain launch the “We’re Good To Go” Industry Standard Mark Certificate.

VisitEngland in partnership with the national tourist organisations of Northern Ireland, Scotland and Wales has today launched a UK-wide industry standard and consumer mark to provide a ‘ring of confidence’ for tourism as the sector works towards reopening.

The ‘We’re Good To Go’ industry standard and supporting mark means businesses can demonstrate that they are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and checked that they have the required processes in place.

The scheme is free to join and open to all businesses across the industry.

To obtain the mark businesses must complete a self-assessment through the online platform https://goodtogo.visitbritain.com/ including a check-list confirming they have put the necessary processes in place, before receiving certification and the We’re Good To Go mark for display in their premises and online.

Businesses across the UK are assessed according to their respective national guidance including the social distancing and cleanliness protocols that must be in place. In England businesses align with the UK Government’s official guidance for the sector including ‘Working Safely during COVID-19: Visitor Economy’. An ‘alert’ system ensures that businesses signed up to the standard are notified of any changes to the official guidance. A call-handling service provides support and assessors would also carry-out random spot-checks to ensure adherence.

The scheme has been developed in partnership with Tourism Northern Ireland, VisitScotland and Visit Wales to ensure a standard-led approach across the UK with input from more than 40 industry bodies including UKHospitality, the Association of Leading Visitor Attractions, the British Holiday & Home Parks Association, the British Beer and Pub Association and the National Caravan Council as well as destination management organisations across the country. The self-assessment includes specific guidelines for sectors including accommodation, visitor attractions, restaurants and pubs, business conference and events venues and tour and coach operators with signposting to further industry and trade association guidance as required.

The We’re Good To Go scheme is being operated by VisitEngland who has been running assessment schemes for many years.

Alongside the industry standard VisitEngland is also launching a Know Before You Go public information campaign to support tourism in England as businesses start to re-open, reassuring visitors as restrictions are lifted by checking about what it is safe to do and when and sign-posting to information about destinations and available services before travelling.

For more information please visit https://www.visitbritain.org/business-advice/were-good-go-industry-standard

VisitEngland are also providing a number of useful webinars to offer you advice and support. The free webinar programme has been developed with you at its very core. With the UK travel industry being forced to evolve in response to a constantly changing landscape, the webinars will provide you will practical insight and valuable information from within VisitBritain/VisitEngland and across the wider travel industry. The webinars will address your business needs to support, guide and engage, ultimately helping to drive the nation’s tourism recovery, together, for more information and to book your place visit: https://www.visitbritain.org/visitengland-business-recovery-webinar-programme